Jim Cadenhead loves bikes for all the right reasons: the thrill of squeezing yourself through traffic, the exultation of conquering a challenging obstacle, the camaraderie of like-minded wingnuts, the righteousness of avoiding parking tickets, and the ability to marinate in the environment you’re traversing. He started wrenching for a bicycle shop in high school (before emails, cell phones, and friendster), and it has been one of his most fulfilling and least dangerous jobs, so he keeps coming back to it. Jim ran two bike shops in California – Orange 20 in Los Angeles and Cranky’s in Santa Barbara. He worked as a mechanic and tour guide in West Virginia, a bike messenger in a few cities, and as a test mechanic for Bicycling magazine. Jim’s been involved in the Bicycle Film Festival, the Bicycle Kitchen, Bike Talk (LA), bicycle advocacy, bicycle touring and competitions, and most everything else bicycle related he could find.
Geoff was born in San Francisco, but grew up in Hong Kong, Singapore and Taipei. While studying Urban Planning and Environmental Studies at Loyola Marymount University in Los Angeles, Geoff started the bike club and bike shop at his university. His love for riding bikes started at a very young age and having worked for a bike share company in Los Angeles, CA, Geoff is determined to get more people on bikes.