Are You Urban?

It’s a question we ask ourselves daily. When it comes to advocacy, there are many routes you can take to make the city a better, safer place to ride bikes. We prefer to wear them right on our sleeves.

Introducing our new Are you Urban line of T-shirts, designed to help promote safe cycling in Boston:

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Want to do good?

Mention this page at the time of purchase and we’ll donate $5 to one of the following programs: Livable Streets, Massbike, or Boston Cyclists Union


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Ring Your Bell!

We’ve all been there – enjoying a relaxing ride on a bike path, and another cyclist whizzes by, too close for comfort. It can be startling, and even dangerous on a crowded path. This shirt reminds us to give a ring, even just to say hello.Don’t have a bell to ring? It’s okay to just give a shout! Whether you call out your passes (“On your left!”) or just pretend you have a bell (“Ding ding!”) it’s always courteous to let others know that you’re riding by.

 

 

 

 


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Wear Your Helmet!

We don’t like to be TOO preachy, but we can’t help preaching about helmets. It’s a fact: a helmet can save your life in the event of a crash – and significantly reduce the chance of other head injuries. We have dozens of styles of helmets in stock at our shop – stylish, functional, and fun, so there’s really something for anyone. There’s no excuse – wear your helmet! And don’t worry about your hair.

 

 

 

 

 

 


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Use Your Lights!

Proper lighting at night time is one of the oft-overlooked elements of safe cycling. The fact is, Massachusetts law requires cyclists to use lights a half-hour before sunset and after sunrise. Plus, it’s just good sense! The brighter the better – be smart, be seen!

 

 

 

 

 

 

 


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Ride the Right Way!

We’ve all seen this one. The cyclist riding against traffic on a busy street – maybe even forcing you to pull into traffic or into an empty parking space to avoid a game of “chicken”. Salmoning, or riding against the flow of traffic, is one of the most dangerous things cyclists can do. Take the pledge – don’t be a salmon.